Pop Issue 18 – Wallpaper Downloads!

Here’s a couple of quick wallpapers from the latest issue featuring some of our favorite outerwear pieces from the coming season! We have two versions – Chunk for the ladies and Emily for the guys. There’s multiple sizes below, so pick your flavor and enjoy!

by POP Magazine

Ken Block’s Gymkhana Clip For DiRT3

Ken Block has released a new Gymkhana clip to promote the release of DiRT3. I have no idea about the video game but everyone loves to see Block spin the wheels a little. Check it out below and peep a few photos of the overall setup at Battersea power station in the gallery above.

by POP Magazine

Nike’s ‘The Chosen’ Is Everything You Want To See

Nike’s ‘The Chosen’ campaign is only two weeks away from launching today… We’ve posted a bit about it over the last few weeks but I wanted to drop all three trailers in one post because, well, this is pretty much what I would love to do. Filming under lights at night with the likes of Mason Aguirre, Peetu Piiroinen, Louie Vito, Greg Bretz, Paul Rodriguez, Theotis Beasley, Omar Salazar, Julian Wilson, Alejo Muniz, Monyca Byrne-Wickey, Michel Bourez, Kolohe Andino …

by POP Magazine

Chosen | Nike

Summer’s hitting up north and Nike are about to launch their biggest campaign to date – Chosen – across surf (6.0), skate (SB) and snow (snowboarding) Seems somewhat weird to wrap the one campaign across three seperate brands, but hey, do what you want when you’re that big…

by POP Magazine

U.S. Sees Record $3.3 Billion In Sales Last Season

Here’s a bit of good news to start the week… The U.S. has seen a record season in sales for snow sports gear. There was a total of US$3.3 billion in sales made – $300 million up on the previous record set over the ’07-’08 northern winter. Chris Clark, the director of marketing for skiing/mountaineering company Scarpa said, “… In general, sales mirrors snowfall. It doesn’t matter what the economy’s doing.” That’s great news for Australian retailers right now with …

by POP Magazine

VZ Summer ’11 Preview

Here’s a little peek into what VZ have coming out later this year for summer (which will no doubt drop into stores in the middle of winter – go figure) At the moment we’ve only got tee’s and walkies/trunks to show you, more to come later closer to release date.

by POP Magazine

Rip Curl & Skullcandy | Bells

As part of the 50th Bell Beach Surf Rally (better known now as the Rip Curl Pro) Skullcandy pieced together a one off variant of their popular Aviator for the surfers in the event.

by POP Magazine

Pop Magazine Issue 18

Issue 18 of Pop Magazine, Australia’s premier free press skate/snow/surf magazine is in stores. It is definitely feeling like winter again and with that comes The 2011 Outerwear Issue! Steele Saunders talks with Berrics co-owner Steve Berra. This is one of the best …

by POP Magazine

Pop Magazine – Issue 18 Out Tomorrow!

Just a quick note to let you all know that the new issue of the magazine is being released tomorrow! This is issue 18 – the 2011 outerwear issue! You will be able to read the online edition straight away and store and subscribers will have their issues arrive in their letter box not long after… Here’s a few photos of the proofs to give you an idea of what’s in store!

by POP Magazine

DC Reveals New Logo And Signs Mikey Taylor

DC have unveiled their new logo last week. The flag design was a huge change for the brand and anyone who’s seen footage from Street League last weekend can see how well this is going to work for them – the crowd was filled with crew waiving the flag! In addition, Mikey Taylor has been signed to the team. Check a few photos of Mikey at Street League above and the launch commercial for the new logo below!

by POP Magazine

HUF Summer ’11 Footwear Look Book

Huf have been doing rad things in footwear for a little while now and they have just released their summer 2011 look book which was shot by Dennis McGrath. Check out the new hottness above!

by POP Magazine

Rip Curl Buys Ozmosis Stores

Rip Curl announced they had purchased the 19 store Victorian chain, Ozmosis. This is the second major retail acquisition for Rip Curl and follows a big industry push into retail over the last few years led by Billabong who has purchased major chains world wide over the last year and a bit. I’m not sure how long this trend can last but I would suggest to any small to medium size chain stores – now is the time to sell up. I don’t see this kind of battle over floor space lasting …

by POP Magazine

Dragon Marketing And Sales Assistant Jobs

Dragon Australia is after a sales and administration assistant along with a new markerting coordinator. I have known the crew at Dragon for years now and it seems like an awesome crew to work with. The roles are based in Torquay – see below for all the details and where to send your CV!

by POP Magazine

French Fashion House Buying Volcom

The French owners of brands like Puma, YSL and Gucci look set to buy Volcom in a deal worth US$607.5 million. PPR have offered US$24.50 per share for 100% of the company – the deal has been unanimously recommended to shareholders by the Volcom board. The deal values founder and CEO Richard Woolcott’s piece of the company at over US$60 million – not bad at all! There is more information due this afternoon but the press release announcing the merger is below the cut.

by POP Magazine

Kr3w Flipper Tees

Kr3w have released two limited edition tees with life size portraits of Antwuan Dixon and Lizard King on the under side. They will be available in stores pretty soon.

by POP Magazine

Jay Z Just Got One More Problem

According to NYdailynews, Jay Z’s music publishing company, Roc Nation, is being sued by Volcom for trademark infringement. Volcom claims they have spent over US$100,000,000 developing the logo as a clear symbol of the brand and that the Roc Nation diamond is likely to cause confusion between the brands …

by POP Magazine

Zumiez Earns Forbes Danger Rating

ZumiezForbes Magazine has given the ‘danger’ rating to North American action sports retailer, Zumiez. The reasoning behind the rating, according to the article, is that Zumiez “turned to an old account ing trick to boost its 2010 earn ings by 13%. Dig ging through the foot notes of its 10-K fil ing, we found that ZUMZ increased the use ful life …

by POP Magazine

Stefan Janoski Nike SB’s

Nike SB have released the new Stefan Janoski mid-top. As part of the release, he has created a video – from the music and the animations, and the overall concept, it is all Janoski’s mind at work. If you’re like me, the animations and the music wont get you… But the skating certainly …

by POP Magazine

Ken Block’s Gnarly Portugal Crash

Ken Block has had a pretty gnarly crash while on a demo rally in Portugal. He seems to walk away okay but his Fiesta RS is totaled and that means he wont be competing in the Rally of Portugal. Looks like a pretty expensive hobby to have.

by POP Magazine

Rick Alden No Longer CEO At Skullcandy

The founder of Skullcandy, Rick Alden, has made a surprise move this morning giving up his CEO role just before the companies US$125 million IPO. According to reports, the role is being taken up by the well qualified president of the company, Jeremy Andrus. The company is due to make a statement shortly.

by POP Magazine

Dougall Walker Made CEO Of Volcom Australia

Volcom has hired Dougall Walker to replace John Clapham as CEO of Australia. Walker comes with over a quarter of a century of industry experience starting with an 18 year stint at Billabong where he rose to the position of General Manager for Australia. After that he founded and worked with Firewire Surfboards. Walker …

by POP Magazine

Welcome To Pop’s 2011 Website!

Welcome to the latest version of the Pop Magazine website! This is the fourth iteration of the site and has been in the works for six months with a team of eight people working to make it happen. Right now, there’s still …

by POP Magazine

WIN! Limitless Double Passes

Our friends at Lifelounge have got a few double passes to give away to the preview screenings of the new film Limitless right across the country. The film stars Robert DeNiro, Bradley Cooper and Abbie Cornish. Head over here and enter!

by Dave

An Epic Commercial For Coal Headwear

I got to meet one of the guys that had been working on creating this commercial for Coal Headwear a while back – I love what they’ve actually come up with. Here’s hoping we get to see more from them. Check it out!

by Dave

The Earning Power Of Facebook Athletes

ESPN have a rad article up this morning about the earning power surfers, skaters and snowboarders have through their social media – Facebook and Twitter. A lot of companies are now putting into their contracts that riders need to Tweet about their products …

by Dave

Lifelounge Party At Mag Nation

Our friends at Lifelounge are holding a party this Wednesday night at Mag Nation on Greville St. Prahran. The event is to celebrate the Gossip Edition of their magazine – plenty of drinks and good times to be had. Hope to see you there!

by Dave

Bellroy Very Protective Wallet

Bellroy have released their latest goodness… The Very Protective Wallet. Super small and made from premium vegetable tanned cow leather, the product is definitely at the high standard you’d expect from the guys here. Check out a rad little stop motion video below the cut and a few more photos.

by Dave

Top 10 Hollywood Action Sports Moments

No, this isn’t the same as the story Dave wrote last week. Would we’re so productive here at Pop Magazine we get time to write different takes on the same story. It’s got absolutely nothing to do with me forgetting to tell Dave I’d already written a similar story for …

by Rick

VOTE FOR POP!

Hey Guys! I have a massive favor to ask – The Pop site is up for a ‘people’s choice’ award at the AIMIA’s (it’s some kind of internet prize thing…). If you have a minute, can you hit this link and vote for us? Voting closes on Monday and the awards are being handed out in mid-March. Thanks for …

by Dave

Shaun White In The Black Keys New Clip

Just caught this on Tony Hawk’s twitter feedShaun White has got himself in the new video for The Black Keys song Howlin’ For You. It’s kind of a weird movie-style promo for their album, Brothers – it’s a pretty funny clip. Check it out!

by Dave

Good Vibrations Music Festival – Melbourne Photos

Good Vibrations happened in Melbourne last weekend – the festival featured Ludacris, Phoenix, Nas and more. Lifewithoutandy were there to grab a few photos for us… And they have some pretty epic photos in here. Enjoy!

by Dave

Jobs At Rip Curl

Rip Curl is looking for a graphic designer to hang out at their HQ in Torquay. In case you’ve never seen it – Rip Curl have some pretty epic offices with some crazy perks and all in close proximity to the beach. It’s a rad place to work. Details on the job and contacts to apply are below.

by Dave

Extreme Sitting – Not Even Kidding

Jana, our fashion editor, just sent this to me over twitter… As a funny way to finish the week, I give you ‘extreme sitting‘. Apparently it’s all the rage in Germany – you can get different weight seats with different graphics and there is actually a DVD out. A DVD of people sitting. Yup.

by Dave

Hollywood’s Action Sport Success’ and Failures

127 Hours got a lot of its sports sequences right because it didn’t try and treat them as ‘extreme’ – there was none of the cliché catch phrases, metal music or other cringe-inducing elements Hollywood loves to throw into any sequence that hints at a surf, skate …

by Dave

Laneway Festival Photos

The Laneway Festival happened last weekend in Melbourne and featured the likes of Cut Copy, Chk Chk Chk and a tonne of other bands, most of which I’ve never heard of. Our friends at The Vine have a full review up (check it out here) but the reviews best line comes from …

by Dave