Nitro will be working with Fiat this winter on the Road Warriors project. Fiat is providing a fleet of Qubo’s to the guys… while I can’t see this car being high on my shopping list, Fiat did produce the 500 Abarth (a Top Gear favorite) so I can’t completely dismiss it. Check below the cut for a full release on what’s happening with the Road Warriors project this European winter.
ON THE ROAD AGAIN – the Nitro Road Warriors are on the move, supported by the FIAT Freestyle Team
This season the Nitro Road Warriors, Nitro’s active snowboard team, will for the third time once again roam the streets and ski resorts. And from summer onwards, they’ll even be enjoying the support of the FIAT Freestyle Team. The media presence and message of both teams will be closely linked, and the FIAT Qubo will be the Nitro Road Warriors official car for their pan-European snowboarding trips.
Snowboarding is moving in many ways, as are its main movers and shakers: Snowboarders just have to get out and play, they need to travel, discover, jib, shred, and charge as hard as they can. This is why the Nitro Road Warriors were formed, around three years ago. They tell the story of a snowboarding crew that consists of highly talented rookies as well as experienced team members traveling together from place to place all winter long to represent the sport of snowboarding in the purest of forms, and shooting some high-quality, authentic photo and film footage.
On the one hand, the team will specifically head for various different snowboard contests all across Europe, on the other hand they will be on a constant search for extraordinary locations way off the beaten track. In the past, their travel plan included locations like the Hamburg harbor and Transylvania. This enables the Nitro Road Warriors team to provide young national Nitro riders the chance to think outside the box and make a name for themselves beyond their home turf.
The cooperation with the FIAT Freestyle Team will kick off in summer 2009. From then on, the media presence and message of both teams will be closely linked, and they will promote one another. In addition to this, FIAT will provide the Warriors with a fleet of FIAT Qubo for their adventures. The FIAT Qubo is the perfect car for the Nitro Road Warriors – it’s versatile, robust, and safe. Also, it offers enough space to easily accommodate the team members and their snowboard gear.
This season’s travel itinerary involves numerous exciting trips to many different locations in all of Europe. And again, Nitro photographers and cameramen will join the team to cover the on-snow and off-snow events on the road. Up-to-date pictures and videos of the trips will be accessible online at www.nitro-roadwarriors.com. The website also offers loads of interesting information about the team members and a blog with “live” reports from on the road by the Nitro Road Warriors. By the way, the footage collected by the team during the past season will be available as a free-of-charge download movie by September 2009. Visit the Nitro website at www.nitrousa.com and take a look.
For more info about the Nitro Road Warriors please go to www.nitro-roadwarriors.com. For more info about the FIAT Freestyle Team go to www.fiatfreestyleteam.com.
