August 24, 2009

Koast Snowboarding Exhibition

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Koast Snowboards is launching with an exhibition at the Saatchi & Saatchi gallery at 70 George Street, Sydney. It’s happening on Thursday September 3rd and will feature the works of Paul White (MELB), Justin Lee Williams (MELB), French (UK), Reyel (SYD), Chris Healey (SYD), HalskaMasash (Poland), Nico (Namibia), Dan B (UK), Sonia Hruszycky (SYD), Emily Hasselhoff (SYD), BOB (Montreal), Jeremy Geddes (MELB) and Heesco (SYD)… these names mean nothing to me but then I know nothing about art, so it isn’t all that surprising. Check below the cut for a release and more info on the launch.


PRESS RELEASE: FOR KOAST SNOWBOARDING AN EXHIBTION
Koast Snowboards will be unveiled at a Kollektive Exhibition held on Thursday 3rd September from 6pm at the Saatchi &Saatchi Gallery, 70 George Street Sydney. The Exhibition will display the boards themselves as well as a selection of pieces from the artists who contribute to the designs on each of the boards. Artists included Paul White (MELB) / Justin Lee Williams (MELB) / French (UK) / Reyel (SYD) / Chris Healey (SYD) / HalskaMasash (Poland) / Nico (Namibia) / Dan B (UK) / Sonia Hruszycky (SYD) / Emily Hasselhoff (SYD) /BOB (Montreal) / Jeremy Geddes (MELB) / Heesco (SYD) DJ Normz& DJ Halfcutwill be playing during the exhibition. The exhibition will run for an additional 7 days from 9am -5pm.
Independently Australian owned Koast represents a new and creative label that has no boundaries or censorship while competing and standing out alongside the large brands which have up until now dictated and dominated the industry. Koast Snowboarding has been created for the snowboarder who calls the city their home and balanceswork with life and city with nature. This label especially represents the aussies who travel all around the world in
search of the perfect ride.
Koast snowboards are hand made to order via their website or through selected snowboard stores. The customer has the choice to create their own board by choosing the board shape based on their riding style, size and available artwork.  Koast snowboards are handmade in the US, with a manufacturer who has had more than 15 years experience producing boards and has been working with Koast to simplify the technical jargon which the snowboarding industry is flooded with. For a clear and detailed description of their board construction and technical specs please visit www.koastkollektive.com/boards.
While snowboard technologies are forever improving each year, instead of using this hype as a marketing tool Koast guarantees their technologies, materials and workmanship to be top shelf quality year after year while letting the customer focus on the perfect style of boardand artwork.  Koast has chosen their artists for their unique and raw talents.Koast has the freedom to support these artists by keeping their artwork available while still adding new artworks to their range and improved technologies to their boards. All artists are individually established or up and coming from all corners of the globe. ‘Koast takes it’s artists to the streets and the mountians. This allows their artists to ride the world, for all to see.’ Paul White (Koast artist.
For further information on this new brand check out www.koastkollektive.com

by Dave