Sabre’s Brand Manager in the U.S, Christopher Friel, has spoken to Transworld Biz about the company’s move into goggles. It’s part of a push to be a more ‘year round’ brand but also comes easily as one of the brands founders, Greg Day, has been riding for about 20 years. Friel built the snow program at Vestal before taking on this role so the guys have the experience to make it work. Head over here to check out the full article.
November 12, 2009