The Pop website has been up and running for nearly five years now. The original site was designed for occasional updates on what was happening with the magazine – for those that remember, it had the ‘desk elements’ around the edges, like the highlighter and the matchbox car. From there Drew built the site you’ve known for the last two years – it was better for delivering news, had the Shoutbox and a little more functionality. The new site that you’re now seeing has been in development for nearly 12 months. Rick and I started talking details on it about this time last year, then in April we sketched out exactly what we wanted and the functions we were hoping for. Then, working with Drew, we’ve been testing and creating the site over the last three months. The last week, Drew has been working his ass off (like, working through the night for the last four nights) to get this ready to go live today.

This current design, we hope, will allow us to deliver more news (more often), be faster loading and more intuitive than the old one… But this is like a version 2.5 – it’s a major shift from what we had but we’re only part of the way to getting what we want.

Rick, Drew and I really hope you’re into the new design and we’d love to get feedback from you. Hit the comments field and let us know what you think!