November 18, 2009

Berra Talks Berrics Business

Pop Magazine - The Berrics

The Berrics is more than just a site for videos from Koston and Berra’s private skate park… It’s a media business that has had phenomenal growth over the last few years. It is now one of the largest action sports websites in the world with over 6 million visitors and 20 million page views per month. It has featured everywhere; from core skate press to the Wall Street Journal. Steve Berra took time out to talk about the development of The Berrics, who’s behind it and what’s in store for the future. If you’ve ever dreamed of having a roll in the park there, Berra gives the low-down on how to get in; “Not everyone can skate it, we just don’t have the insurance to do that. Also, you have to be sponsored or professional and you’ve got to have some kind of ties to the people here.  As loose as some of those ties may be, there has to be some slight degree of connection. So if you make it that far, the way we do it now is you gotta call because there’s always so much going on there.  People are filming and we don’t like when random people drop by with eight of their homies because it halts progress of the site. That’s the good and the bad side of growth.” It’s definitely an interesting read – head over here to check it out!

(Via Boardistan)

by Dave