On January 8th and 9th the U.S. streetwear and action sports tradeshow, Agenda, is holding their Huntington Beach (California) show and they have announced a partnership with The Berrics. Called The Berrics Agenda, it will be a brand new section dedicated to skateboard brands. In addition, the Unified program is bringing “representatives from 61 Berrics Unified retailers, providing travel and accommodations to The Agenda Tradeshow. This opportunity is especially valuable in this strained economy as smaller retailers may not be able to justify the expense of traveling to tradeshows.” This all sounds great and like The Berrics is involved in some pretty positive things for skateboarding but the Unified controversy has left a bad taste which is yet to be fully rectified (although it has been half addressed). That is likely to taint the view the public and some retailers will have of this new partnership unless Steve Berra does something to cut off the criticism and clarify what’s happening with The Canteen (their recently expanded mail order store) and Unified’s original pitch. Check below for the full release.
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PRESS RELEASE:
Introducing: The Berrics Agenda
Agenda and The Berrics have joined forces, forging a revolutionary partnership. Presenting THE BERRICS AGENDA.
Having already built one of the strongest and most respected tradeshows in action sports, and street wear, The Agenda Tradeshow is further integrating the skateboard industry in a unique partnership with The Berrics.
Come January, The Agenda Tradeshow will feature a brand new section dedicated to skateboard brands, entitled THE BERRICS AGENDA. “We can’t imagine a better partner in this expansion. Our intention has always been to make the skateboard industry top priority at Agenda and this opportunity furthers that intention. The Berrics exemplify what we strive for.” said Agenda President Aaron Levant.
Steve Berra and Eric Koston’s legendary institution recently implemented an innovative advertising and branding program called the Berrics Unified (www.berricsunified.com), which caters specifically to regional independent and “mom and pop” core skate shops. By having a profile in The Berrics Unified and through geo-targeted banner advertising on their highly trafficked website (www.theberrics.com), independent skate shops can now advertise specifically to customers in their region. In an attempt to level the retail playing field, the Berrics Unified program provides the “little guy” a unique relationship with theberrics.com and it’s loyal web following.
In an extension of the program, THE BERRICS AGENDA will host representatives from 61 Berrics Unified retailers, providing travel and accommodations to The Agenda Tradeshow. This opportunity is especially valuable in this strained economy as smaller retailers may not be able to justify the expense of traveling to tradeshows. With the Agenda/Berrics partnership, the Unified retailers are now afforded the opportunity to focus their advertising on the most influential website in skateboarding and interact with their industry partners twice a year at the most exciting and progressive tradeshow in the United States.
“We’re extremely happy to provide The Berrics Unified Shops the opportunity to come out to The Berrics Agenda show and give many of them not only a break from the cold weather, but cap it off with a night of food, fun and skateboarding at the Berrics. We believe this further demonstrates both The Berrics and Agenda’s commitment to the success of skate shops all over the country.” says Berrics Co-Founder Steve Berra.
The Berrics Agenda will debut in Huntington Beach California January 8-9.
About the Agenda Tradeshow:
The Agenda Trade Show is a forum for the most inspired in the street wear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool.
www.agendashow.com
About The Berrics:
The Berrics is the brainchild of Steve Berra and close friend and fellow pro skater Eric Koston. Together, they created The Berrics, a private skatepark named after the duo (Berra + Eric = Berrics.) This “training facility,” located in Los Angeles, gained notoriety as being the skateboarder’s “Studio 54”. The Berrics website documents the activities of both top professionals and amateurs who visit the facility, turning those visits into daily content and giving skateboarders worldwide a peek behind the curtain. The Berrics generates the highest traffic levels of any skateboarding related website in the world.
www.theberrics.com and www.berricsunified.com
