I might be last on this but I was watching Nelson Aspen’s Hollywood report this morning when a new commercial for Mt Buller came on… It’s an unusual angle they’ve taken with this one, using Parkour (is it a sport? Cmon, it’s just silly walking) to sell snowboarding/skiing. Here’s hoping the creators managed to get accounts for other sports – cricket to sell football? Golf to sell curling? What about extreme-pogo-sticking to sell chess? Chess has needed to hit that ‘extreme and edgy’ youth market for a while now.