Transworld has a rad article up on the effect that the success of snowboarding in the Olympics will have on the sport overall. The positive argument for it is obviously that the incredible TV ratings and hype around the halfpipe event will hopefully lead to increased participation. The more people that are riding, the more gear is being bought. And for people that are trying to earn a living in the sport, that can only be a good thing… Right? Some of the comments under the article may make you think twice. Definitely worth a read, check out the full article here.

(Via Transworld)