First up, apologies for the ‘blokey’ post but in what is, in my expert opinion, one of the great marketing decisions made in the boardsports industry, Hurley have aparently hired the Israli Supermodel, Bar Rafaeli, to be the ‘face’ of the brand… Bar is the current squeeze of actor turned enviro campaigner Leonardo Di Caprio. Thanks to Transworld Biz for the heads up! And thank you Hurley… thank you so much.