The 2008 Munich Air & Style has been canceled after a major sponsor pulled out. According to the press release I saw, the pull-out was due to the poor economic conditions at the moment. The events organizers we’re not keen to compromise the quality of the event so decided that it was better to give it a break for a year. The 2009 event still looks set to happen. There was a little bit of bitterness from the organizers who complained that the sponsor chose to put its marketing budget into a different demographic and ignore the youth market. Andrew Hourmont said “It is a pity that unlike in countries such as the USA or Great Britain, the communication with young target groups in Germany obviously is not yet considered as important as it deserves to be.”