July 8, 2010

Quiksilver x The Standard Collaboration Summer 2010

You might remember the Quiksilver x The Standard Hotel collaboration from last year, what with the vending machines and pool parties. Well the 2010 range has just been released and once again, I’m impressed. Quiksilver’s vintage archive of cuts and patterns really is cool. This being a ‘collab’ of course everything is limited edition with only 250 pieces of each product available. There’s a scallop leg boardshort in two lengths (16” and 18”), a yellow and white bikini and a two-tone wayfarer sunglass. The below video is actually played on the front of the vending machines which I thought was interesting. However if you’re not likely to be at a Standard Hotel any time soon, you can buy all this from the online store. Thanks to Cheryl Dunn for the photos.

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Hope you are well.  Thought I’d share news about the continuation of the collaboration between Quiksilver and The Standard hotels that was launched in summer 2009 (which we were happy to see you covered on your site!). After a successful bicoastal partnership last year, they have joined forces once again to produce a new collection of four new custom Standard Boardshorts by Quiksilver and Reversible Bikini, as well as Standard Sunglasses by Quiksilver and Shiseido sunscreen. The designs were inspired by the different Standard hotel locations, their respective color identities and vintage patterns, styles and prints from 80’s archives.  The collection is available at the hotels’ vending machines as well as The Standard Shop (Shiseido sunscreen sold exclusively in stores and machines). Here’s some more information:

· This collection is limited edition- only 250 pieces of each product is available.
· The scallop leg Standard Boardshorts By Quiksilver ($75) come in two lengths this year: 16” and 18”, with Quiksilver’s Diamond Dobby technology.
· Standard Bikini By Quiksilver ($88): this year, the ladies get to enjoy a gorgeous bikini in solid white convertible bandeau design that reverses to yellow, with a low-rise bikini bottom (the top can be worn with the tie around the neck, knotted and then tied around the neck, or as a strapless bandeau.)
· Standard Sunglasses By Quiksilver ($75) is a modern wayfarer exclusive to the Standard, this features a handmade two-toned black acetate frame with distortion free shatter resistant lenses and 100% U.V. sun protection, with The Standard and Quiksilver logo on the inside frame.

Artist, photographer and film maker Cheryl Dunn has once again come on board to produce a short video celebrating the collection, set in the ultimate surfing back drop, Costa Rica, while the models were on an actual surfing trip. It can be viewed on the vending machine interface.

by Rick