The Cappel look book is probably the most studied marketing material in the history of snow outerwear.

How’s this! No, not that, this – a favorite magazine of mine, Complex (who became a favorite after giving us props) have a really interesting interview with President and Creative Director of Burton, Greg Dacyshyn. The interview gives a little insight into the changing styles in snowboarding outerwear and Paul Smith’s involvement with their Mark XIII range. Also mentioned is the super stylish Cappel brand, which is a sub-brand of Ride Snowboards and is well worth you taking the time to seek out. But the one brand that definitely deserves a mention here is of course Holden Outerwear. Why? Because if I failed to mention it pretty much every other guy in the office would be over my god damn shoulder telling me I forgot it! Click the graphic to see the article.

PS. While you’re over at Complex, make sure you peep Kanye’s style tips – do you own your heather grey American Apparel tee yet? Hmmmmm?