For those that like to keep up on the business side of the snow industry, I came across this great article about Burton on USNews.com. Burton CEO Laurent Potdevin talks about keeping up with changing trends and the growth in snowboarding. It’s got comment from Joel Muzzey, senior editor of Transworld Snow, and gives a bit of history on Jake Burton – including when he almost quit making boards after finding himself $100,000 in the hole (this story makes me feel a little better about my situation. Ahaha.). Well worth a read!