You might remember a few weeks back I mentioned the Nike ACG Sweetspots teaser. Well, the first installment is out, and here it is! OK, I guess Nike has gone some way to redeeming themselves in my mind – you can’t watch this and not thank God, Allah, L. Ron Hubbard, or whatever myth you choose to believe in for providing Bill Bowerman with the superior business skills necessary to provide the cash, which was then used to buy talent, to create a video like this. And that might sound like a long winded pay-out, but it isn’t at all, they’ve actually done a brilliant job and I applaud them for putting in the effort and money needed for a project like this. The snowboard sections are number four at Revelstoke by the Blank Paper Studio guys, and number eight at Zermatt done by the Absinthe crew – both are amazing and well worth checking out.