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How long can snowboarding still pretend to be underground? Not much longer if these commercials are anything to go buy. HP have got Shaun White representing their new line of notebooks. Obviously this is to try and tune into a bit of Apple’s ‘cool’ but unless they’re putting some effort into differentiating their laptop’s aesthetic, its not really going to work. Maybe they should try making them white and with a little apple on the front and get them running, I dont know, OSX… That might work? Not that I’m part of the Apple crew… Yet. My new MacBook Pro arrives next week!!! Peep the making of the HP commercial under the cut.

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