January 11, 2011

Comune’s theUNKNOWN Denim Project

Comune have got a denim program going called theUNKNOWN which brings together jeans made in the USA and a book project. Volume one focuses on motorcycle enthusiast and Orange County/Long Beach local, Jose Gonzales. According to the release, the project launches in New York on Friday, January 14th and will be partnering with retailers worldwide for a drop in early February.

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PRESS RELEASE

COMUNE LAUNCHES THEUNKNOWN, A DOMESTICALLY MADE DENIM AND JOSE GONZALEZ BOOK PROJECT.

COMUNE launches theUNKNOWN, a Domestically Made Denim product release and book project by COMUNE that pays tribute in admiration of character and testimony bringing to life the true story and experiences of those whom have defied odds and influenced many.

Volume one of theUNKNOWN pays respect to Jose Gonzalez, motorcycle enthusiast, Orange County/Long Beach local and a long time friend to COMUNE founder, Frank Delgadillo. “Jose is someone whom I have always thought should have his story told, and if I ever had an opportunity to do so, it is a project that I would want to be involved with. He is such an interesting, solid guy with a lifetime of stories to be
shared and respect to be had,” states Delgadillo. “We wanted to design a pair of jeans for Jose that would reflect his lifestyle.”

The Domestically Made, raw indigo Denim is designed by COMUNE and Jose Gonzalez packaged along with the Volume one Jose Gonzalez hard-copy book written by Jose’s close friend, well-known motorcycle journalist, Nelson Kanno. “I met Jose about ten years ago at the West Coast Choppers ‘No Love Party’, back then people who were into choppers were few and far between. When you did meet something that was, say, under the age of 40 and build their own bikes, it was pretty exciting,” describes Kanno. “After few years of leading a colorful life with the world’s most famous outlaw motorcycle club, I thought it would change the Jose we all knew, instead it made him realize who his best friends were and whom he could count on, no matter what.”

COMUNE will be launching theUNKNOWN first in New York on Friday, January 14th and will be partnering with select retailers worldwide for a limited offering scheduled to hit retail early February.

by Dave