Incredibly similar to Nike ID, which has been charging absurd amounts of dollars for customised shoes, you can now do the same for you eyewear. Whilst you are still limited to exactly how customised you can get (no tie-dye/snakeskin with seal fur trim yet… damn you Paul McCartney), it is still pretty fun to play around. See how arty I am, it even says POPMAG on the lens. Check it out here, however, I’m pretty sure it’s a US only thing. I still have two questions though, What the hell is Asian fit? and why on Earth did Oakley discontinue the Medusa. I would have customised the shit out of those $500 leather dreads.