DC have put up an infomercial for their new shoe tech, Unilite. The commercial features Rob Dyrdek (and is in his typical style) along with Chis Cole, Mikey Taylor and actors Nick Swardson and Michael Rapaport. The tech is in Dyrdek’s new shoe, the Alias Lite. The release says, “Inspired by one of Rob’s previous DC signature pro models the Alias, the Alias Lite has a clean and slim profile, without sacrificing the performance technologies needed for a great skate shoe. Adding to the design aesthetics is Rob’s signature on the tongue and the unlucky bunny from the “Make Your Own Luck” line on the insole. Perfect for everyday wear, the Alias Lite also has DC’s trademarked “Pill Pattern” for long-lasting durability.” This trend towards competing for the lightest shoe is a long way from the days when you had to lug around the D3’s or the Gershon’s …