It seems in skateboarding companies come and go faster than the popularity of Myspace. Etnies however has been on this earth longer than I have and are celebrating 25 years in the business of putting shoes on feet. Rather than sitting around and patting themselves on the back and talking about how awesome they have been, they decided to head a different direction. They have hired 3 different artist to put forward their view on what skateboarding will be over the next 25 years. The La Gaîté Lyrique Public Domaine Skateboard culture exhibition is being held in Paris where the brand originated. More details on the exhibition and the artists over at the Etnies blog.