It was announced last week that Alien Workshop had officially become the property of Rob Dyrdek – one of the original team riders who has been loyal to the brand for about two decades. It’s actually a pretty rad story, from a royalty cheque of $2 in 1991 from a single board sale, to the millionaire TV icon and brand owner he is now… Crazy. Chris Nieratko interviewed him about the purchase and the current happenings in Street League (including the potential inclusion of Bastien Salabanzi in this season) for ESPN. Read it over here.
April 26, 2012