Adidas has welcomed aboard Louif Paradis. He joins Eric Jackson, Jake Blauvelt, Kazu Kokubo, Keegan Valieka and more.

His intro video breaks all the rules – it’s 15 minutes, there’s barely a brand mention in it and it’s equally split between snowboarding and interviewing… Pierre Minhondo has killed it and made it awesome. Well worth kicking back and watching. Aside from the snowboarding, Louif’s history is pretty interesting too. Enjoy.

Via Transworld.