Kelly Slater’s brand now has a name and a website – Outerknown. The site is nicely designed, simple but with some great photos. It’s missing a favicon, which drives me nuts… It’s the little details that matter. But you can register to receive updates from them as it gets closer to a full launch.

Kelly left his long, long time sponsor, Quiksilver, back in April this year and mentioned his plans for a more sustainable, design conscious brand that had the backing of the Kering Group. That group also owns Puma and Volcom amongst others. Head over to the site here and follow them on Insta here.