For the third year running Burton is making like the worlds most friendly airport security agent and getting you to unpack your bags. #Whatipack is back and you can win $200 worth of Burton goodness a week between now and the end of November. Part of the launch of the comp is this rad set of clips showing a range of uses for your bags – yet to be featured is a London investment banker but I have a feeling that’s not a winning entry anyway.

You can get details of the competition over here but really all you need to do is unpack your bag, take a photo and upload it to Instagram with the @burtonaustralia mention and #WHATIPACK. Easy.

Check the new product above and launch clips below!
HERITAGE

TRAVEL

TRANSIT

SNOW

PHOTOGRAPHY