Photograph by Martin Schoeller

The current issue of  Fast Company magazine has a huge feature on Shaun White. The article is an amazing read and covers the business side of White. It looks at how he deals with different sponsorship arrangements, proposals for both good and ridiculous naming opportunities, designing clothing and dealing with haters. The article by Mark Borden also talks about competing and speaks to guys like Joe Prebich, Red Bull Team Manager, who said, “Unlike other riders who just wing it or have a vague idea of what tricks they’re going to pull, whether it’s in snow or skating, Shaun has three runs worked out in his head that build from serious to crushing.” Click here to read the full article.