February 10, 2009

Catch Of The Day

The Surfrider Foundation had a ‘Catch of the Day’ guerrilla marketing campaign a little while ago that highlighted some of the nasties that can be found lurking in the ocean. The idea was to package up the tasty treats and sell them alongside real food and ocean delicacies at real fish markets. The campaign was the work of renowned agency Saatchi & Saatchi and 100% delicious. “Kilo of used condoms please…”

More pics after the jump.

by Chris