When you think of Jeremy Jones (big mountain guy, not the jibber) chances are you instantly think of helicopters. Hopefully after reading this article you think of split boards and good dude-ism. Not that he regrets his time and money spent using the gas guzzlers, he just want people to be aware of their impact on the environment. Jones has started POW, a non-profit started to reverse the effects of gloabal warming by uniting the greater snow community. There is some great footage from last years Leeward Cinema film ‘My Own Two Feet‘, and is a great read in general, what a stand up guy.