If your the new kid on the block how do you make an impact in the surf market these days? Well you could run an amazing ad in POP (some of the best artwork we saw all year, read page 26) and then chuck a huge party in Sydney, Brisbane and Melbourne. Or you could just do this… Although we don’t really agree with the invite only thing, we went to the Melbourne party and had our minds blown by the Black Lips who were providing the music for ShortStraw.  There are some photos from the Sydney event below the cut.