RVCA and in particular its founder PM Tenore have got themselves a little feature on Entrepreneur.com. It talks about all the usual things you would expect, from the brands humble beginnings to where it is today and so on. More interesting is PM talking about why he thinks RVCA has been so successful. Whether you decide to read it or not, it should at least be comforting that it’s not all doom and gloom out there. Article here.
March 9, 2009