This is for anyone interested in a little markeing info. Carls Jr. and Rob Dyrdek are in the New York Times at the moment talking about their partnership. The article mentions that having Dyrdek involved has been great for Carls Jr. with the restaurant selling out of 3.5 million Dyrdek cups in a little over a month! The article is mostly about Carls Jr.’s willingness to try new things with their marketing – the above commercial featuring Paris Hilton being an example. Although not widely played on TV, it was an internet sensation causing the servers to crash when it was released. You can have a read of the full article here.