Gatorade have taken up the title sponsorship position of the Alli Free Flow Tour – a series of 50 Am skate events across the States. Jeff Urban, senior vice president of sports marketing for Gatorade said, “Supporting action sports at a grassroots and amateur level is where we want to make a mark in this space… The Free Flow Tour is an amazing platform for talented young riders to use as a launching pad to the next level.” You can see the full release here and thanks to Transworld Business for the tip!