After a few sponsor changes recently, MFM has announced that he is launching his own outerwear label at the 2008 SIA and ISPO trade shows. The new brand, known as Sound, will feature new fabrics that have apparently been in development for five years! Sound will be based out of Brandbase, the same place Technine, Nomis, and Alycium, come from. You can check out their website here.

Thanks to boardsportsource for the tip.