May 1, 2009

YES! Snowboards in Australia

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I just got an email from our friend Amine at Rush Distribution who tells me that they will be bringing YES! Snowboards into Australia. YES is the creation of Romain, JP Solberg and DCP. The guys are keeping us in mind when designing their new boards too… They will be doing four sets of boards a year, when Transworld quizzed them on why, the reply was “…to help the Southern Hemisphere have new boards right on time.” You can check out the Yes website here and the Transworld interview over here. Peep the discription the guys give their own company below the cut.

YES.
Yes is a project that comes from the heart,
because it is what snowboarding is missing today.
It is not the goal of Yes to become No 1,
but simply to propose another alternative to a market
which has often lost its fun side.
Yes breaks the codes, imposes its particularity and marks a dramatic
change in the things that have been established for the past 15 years.
The new innovations proposed include:
new shape, new network of sales,
3 collections per year.
Yes will not be lead by commercial obligations nor by sales reps
that impose their sale criteria. Yes is free, yes is cool, Yes now Board !
Each product will be proposed in limited editions of exactly 100 items,
and each client will be lucky enough to own a rare object, that way
becoming part of the Yes adventure.
Yes, an independent snowboard company
YES. NOW BOARD !

by Dave