In early 2007 we tracked down a high speed camera used by the army and put Max Cookes in-front of it. The idea was to make a 1 minute commercial to put up online to remind everyone about Boost’s SnoSho contest held at night, under lights in September of 2007.

DIRECTOR: Rick Baker
CINEMATOGRAPHER: Rick Baker, Drew Baker, Peter Mcmanamny
PRODUCER: Drew Baker
EXECUTIVE PRODUCER: Dave Keating
PRODUCED BY: POP Creative
COSTUME BY: Courtney Stern
CAST: Max Cookes

The idea was to take elements from big budget commercials such as those produced by the likes of Nike, Sprint Cellular and Nissan, then by using a super high speed camera known as the Phantom V10 along with some trick photography, give a full anatomy of a basic trick – the Front-side 360 Indy. We got Max Cookes to do it, because he won the Boost contest the previous year.

You really need to watch the above clip in a better resolution, so click here for 720p HD, here for 480p HD or here for regular quicktime.

Production Photos:

Max Cookes rides only the finest Burton Un..Inc boards.

A table full of some expensive shit.

Dave may look harmless enough, but he’s the one guarding the beer for a reason.

Rick and Drew in above their heads.

Camera geeks behold your god… The Phantom V10.

POP’s new crane jib. For those extra balla’ angles.

Max Cookes’ stunt double Marc Baker.

Rick making sure he looks busy.