Burton Open – Registration Info

Registration is now open for the Burton Open in New Zealand.  The event is on August 11th to 15th at Cardrona and registration will be open from May 28th, 2009 to July 3rd, 2009 5:00 PM (NZ Time). There is a tonne of information in the release (below the cut). …

by Dave

Element’s Beginnings

Pierre Wikberg has got an awesome little preview of an upcoming flick about the beginnings of Element. The film looks like it will be an interesting watch and covers the evolution of the team and the brand over the years. Check it out here.

by Dave

Armourdillo Signs Duffel

This is old news but I held off on posting it because I thought it might be a hoax – I just heard much from Armourdillo in recent times and this was a pretty big announcement. They have apparently signed Corey Duffel onto their team. The brand is now positioned …

by Dave

Issue 12 Behind The Scenes – Outerwear Shoot

Amie. Can do origami if required. And finally, here’s a handful of behind the scene shots from the outerwear fashion editorial in issue 12. Our initial idea was to do something involving a high class hotel, being that issue 12 is the Creative’s Issue, but of course we couldn’t afford …

by Rick

Isenseven’s ‘Let’s Go Get Lost’ Teaser #2

I’ve just come across the second teaser for Isenseven’s latest film, Let’s Go Get Lost. I’m a huge fan of these guys, they’ve done some amazing stuff. The film features Erik Botner, Ludwig Lejkner, Fredrik Evensen, André Kuhlmann, Christophe Schmidt, Philipp Strauss, Torgeir Berre, Michi Zirngibl, Tobi Strauss, Marc Swoboda, …

by Dave

Issue 12 Behind The Scenes – Thruxton Shoot

Here’s some more behind the scene’s photos of how Steve Gourlay got the shot of the Triumph Thruxton 900 on page 22 of issue 12. The was actually a lot more that went in to shooting Triumph than what eventually made it into the magazine. You see, we have a …

by Rick

Oakley 2009 Goggle Demo Days

I’ve just got the timetable for the Oakley Goggle Demo Days this year. You can peep all the dates below the cut and they’re offering 20% off at mountain retailers if you buy on the demo day! But actually, the most interesting thing I came across was that Oakley are …

by Dave

Sparepartz Store is Online

Okay, I can’t lie – the design of this site doesn’t inspire me. However, I’m assured that Jamie and the guys running this store are all good dudes and they have a brands list that is going to make you drool. Coal, Ashbury, Airblaster, Huffer, IFOUND, Neff and a tonne …

by Dave

Issue 12 Behind The Scenes – Mini Shoot

I know we’ve talked quite a bit about the Mini Cooper already, but I thought you might like to see some behind the scenes photos of how Steve Gourlay got the shot on page 20 of issue 12. Dave and I were struggling to find a good location to shoot …

by Rick

Nitro Road Warriors in Tanderdalen, Sweden

The guys at Nitro just shot me through the new Road Warriors clip. This time the guys are riding in Tanderdalen, Sweden. The clip is, as usual for editor Magnus Tornkvist, awesome. Check it out below the cut!

by Dave

Videograss Saturdays – Episode One

Hey guys, I know I am late on the first one but I was far of in the wilderness of the Washington Coast away from anything that looked like a computer… anyways, I am proud to present the first episode of the Videograss Saturday Series!!! So, what we are going …

by NotJan

Jimmyfilms – Basic Stuff Teaser

I got an email from the Dutch crew, Jimmyfilms, about their new/first teaser for their film, Basic Stuff. Lenn tells me that the film features Gerrit Verweij, Joey van Essen, Roy Lansbergen, Daan Rigter, Rens van Drimmelen, Lenn Verjans, Rick van Meel, David van Gessel, Cees Wille, and others. It …

by Dave

Jesse Faen from Insight on Empire Ave

I didn’t know who the hell Jesse Faen was until Linc at Empire Ave shot me this amazing story. Now the head of Insight in the US, Faen’s life has been pretty charmed starting with an editors role at Waves then Surfing Magazine in the US, followed by seven years …

by Dave

Nike 6.0 Teams With 3 Inches of Blood

I’m no metal fan so I can’t say much about these (where’s Jan when I need him?) but I’ve got a release here telling me that Nike 6.0 has teamed with Canadian metal band, 3 Inches of Blood. The guys customized the Zoom Oncore High’s with “premium distressed battle-worn leather… …

by Dave

In The News

Photo by Greg Williams Clare the Kings Cross Bogan – Also known by Tripple J listeners as the ‘Racist Bystander’. This is a hilarious clip of a clueless witness giving an animated description of a shooting in Kings Cross. It’s rare to see someone so in tune with racial sensitivities. …

by Dave

Transworld Skate Awards Nominees Announced

Transworld have announced the nominees for the 11th annual TW Skateboarding Awards. The nominees list includes Australian Andrew Brophy – the awards night is being held on June 12, 2009, at Avalon Hollywood. Check below the cut for a full list of nominees and good luck Brophy!

by Dave

Rate The Snow Mags: 2009, Issue 1’s

The first snowboard magazines for 2009 are now available! There’s been some big changes in the snowboard media landscape over the last year with the biggest change being the addition of Transfer to the news agency shelves. Transfer is headed up by Russ Holt and Jonny McCormack who used to …

by Dave

Mini D Test Drive

Photos by Julius Keller. Yesterday I went and test drove Mini’s new ‘eco’ car at it’s launch in Melbourne. To be honest, I like the guys at Mini so much I would struggle to say anything bad about it however I got lucky cause there isn’t much wrong with this …

by Dave

Rumor Fuel: VF Corp. in Discussion on Acquisition

Several sites were reporting yesterday afternoon about VF Corp CEO, Eric Wiseman’s disclosure that they were in “active discussion’ on possible acquisitions to increase revenue from outdoors and action-sports brands.” Of course, this adds to the strong rumors about VF and DC hooking up but there are a million opportunities …

by Dave

American Apparel Settles With Woody Allen

American Apparel CEO, Dov Charney, struck an out of court settlement with Woody Allen yesterday. The dispute was over the use of Allen’s image in an American Apparel ad series. American Apparel did not gain rights for the use of his image and claimed that the advertising was not for …

by Dave

New Issue Available This Week!

Subscribers will start receiving their mags as of tomorrow! I’ve spent the afternoon packing mags and goodies into packs for everyone. Stores will start receiving the mags later in the week and the online issue will be up in the coming days. The new issue is pretty different to ones …

by Dave

Billabong Announces Lower Profit & Capital Raising

I mentioned on Saturday that Billabong shares had been in a trading halt pending an announcement on Monday. Well, that announcement has come through and it was a combination of things. Number one – profits will be a little lower than last year due to a slightly softer market and …

by Dave

2009 ESS Railjam Photos

This past Saturday ESS Boardstore held a rail jam out the front of their Erina location. Yeah, it kind of snuck up on me too. Luckily, all around good dude and photographer Mike Cooper was there and hooked Pop, and you, up with a bunch of photos. All I could …

by Rick

In The News

Trouble Andrews on SF Radio – Trouble talks about touring with Santigold, his upcoming wedding and copping flack for trying music. An interesting read. Rachel Weisz Scared of Skateboards – Rachel Weisz had to give skating a go during filming for the upcoming Rian Johnson film, Brothers Bloom. The North …

by Dave

Sunday’s Snow Travel Expo in Melbourne

On Sunday I went to the Snow Travel Expo at the Exhibition building in Melbourne. You would be forgiven for not knowing it was on – I came across it by accident in the Saturday Age. Originally I planned on going to get photos for a few good gags about …

by Dave

Tony Hawk PS2 for iPhone?

There’s a post up on Slide to Play claiming that Tony Hawk Pro Skater 2 might become available for the iPhone in the coming months. According to the article, Lti Gray Matter have already sucessfully ported the game across to the iPhone platform and is just waiting for Activision (the …

by Dave

Automaton Snowboards on Transworld

Brenton at Automaton Snowboards shot me an email with a heads up on a profile he has on Transworld at the moment. It’s a funny read and he talks about things like Automaton’s “extra windproofness for jumping antics,”  “auto-pilot technology” and on looking to donkeys for inspiration. Check it out …

by Dave

Urban Outfitters CEO on the State of Retail

Shop Eat Surf have a great little article with quotes taken from Urban Outfitters CEO, Glenn Senk, during the first quarter conference call. If you’re interested in retailing, he certainly has a good vision and seems pretty on point, although what he says isn’t really revolutionary. Check out the full …

by Dave

Maloof Money Cup Wild Card Winners Announced

The wild card winners for the Maloof Money Cup have been announced. The winners include: – Adam Dyet – Bobby Worrest – Brandon Westgate – David Gonzales – Kurtis Colamonico – Lizard King – Mike Vallely – Mikey Taylor – Billy Marks – Rodrigo TX – Spanky – Stevie Williams …

by Dave

Billabong in Trading Halt

According to this article in yesterdays Age, Billabong shares are in a trading halt at the moment pending an announcement expected on Monday. They are expected to announce either a profits warning (letting the shareholders know that the profits aren’t going to meet expectations) or announce that they are capital …

by Dave

Tony Hawk Ride

Engadget has a great little post on the new motion control board being developed by Tony Hawk. This board allows you to grab by actually touching the side of th board, you push by draging your foot along the edge and if you 180 the board knows it. Pretty cool …

by Dave

Stowe Mountain for Sale – Motivated Seller!

Stowe Mountain in Vermont is for sale. Buyers are in a good position for the negosh as the current owner is the American insurer, AIG… That’s right, the same AIG that hands out multi-million dollar bounses to employees that perform poorly – I can’t understand why they’re in trouble?!? Head …

by Dave

Shake Junt on Berrics

Jim Greco’s latest edition to his empire is the accessories company, Shake Junt. The Berrics has a little video feature on Shake Junt where you see how the guys make thier grip and find out a little about how they work. Check it out over here.

by Dave

Gruen Transfer Gets Confronting

This is was off topic but definitely interesting… The ABC program, the Gruen Transfer, runs a test each week for ad agencies. They are presented with a brief that is “to sell the unsellable.” For instance, selling ice to Eskimos. Last week the sell was “fat pride” or “anti shape …

by Dave

Street Dreams Teaser and Dyrdek’s Interview

The teaser for Rob Dyrdek’s film, Street Dreams, has been out for a while. For those that missed the first two posts on this, the film features Rob Dyrdek, Paul Rodriguez, Terry Kennedy, Ryan Sheckler, and others – in the new issue of Pop, Steele Saunders quizzed Dyrdek on the …

by Dave